The European Union doesn’t like those browser cookie pop-ups either
The proposal will remove pop-ups and website banners providing disclaimers on browser cookies. Instead the user’s browser preference will automatically apply to sites they visit. If this change happens then websites will get permission to track usage via cookies from your browser. If the user has cookies turned off in their settings, all websites will follow that rule.
If the proposal goes through, the changes will go into effect from May 2018. Protection of user privacy being removed due to an annoying box somewhere on your screen? Sounds pretty much just like how many people view security: nobody cares until something breaks or is stolen.