Where the ‘i’ went in Apple’s new products
When Apple CEO Tim Cook introduced his company’s first wearable, everyone was expecting the iWatch. But we got the Apple Watch instead. So why drop a moniker that has been pervasive since 1998?
Apple is mum on the topic, but it seems like they are keen on a new era, one that is removed from the Steve Jobs era. From his return to the company in 1997, until his death in October 2011 and beyond, every iPhone and iPad has been built on Jobs’ designs and DNA.
Since Cook took over as CEO two months before Jobs’ death, no new markets have been entered into, meaning the footprint and innovation feels like it was solely Jobs’.
Of course it is yet to be seen whether Apple Watch and Apple Pay are the new innovation that Apple needs. Market analysts believe Apple is entering its strongest period yet.
Or, it could just be that the ‘i’ moniker is old and has lost its meaning, compared to its ability to connect to the internet, which is near ubiquitous now anyway. It also allows for a lot more focus on Apple, with marketing spend increasing the brand, not just products.